Cookie Policy
Last updated: 3 April 2025
This Cookie Policy explains how WD & PR Surplice Family Trust Trading PTY LTD Trading as W&P Pumps (“we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at www.wppumps.com.au (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, W&P Pumps) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
2. Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Website.
Specifically, we use cookies for the following purposes:
- Essential website cookies – to provide you with services available through our Website.
- Performance and functionality cookies – to enhance the performance and functionality of our Website.
- Analytics and customization cookies – to help us understand how our Website is being used or how effective our marketing campaigns are.
- Advertising cookies – to make advertising messages more relevant to you.
3. What cookies do we use?
The specific cookies we use may change over time. Common examples include:
| Cookie Type | Name | Purpose | Expiry |
|---|---|---|---|
| Essential | cookieconsent_status | Remembers if you accepted cookies | 1 year |
| Analytics | _ga, _gid (Google Analytics) | Tracks website usage | 2 years, 24 hours |
| Marketing | fbp (Facebook Pixel) | Delivers targeted ads | 3 months |
Note: Replace or add more specific cookies based on your actual website setup.
4. How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can adjust your cookie preferences using the cookie consent banner when you first visit our Website.
Additionally, you can set or amend your web browser controls to accept or refuse cookies. Please note that if you choose to reject cookies, you may still use our Website, though your access to some functionality and areas may be restricted.
To find out more about how to manage cookies in your browser, visit:
5. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed.
6. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
WD & PR Surplice Family Trust Trading PTY LTD Trading as W&P Pumps
Website: www.wppumps.com.au
Email: sales@wppumps.com.au
Phone: (AU) +613 5853 2653
Address: 68 McEwen Road, Kyabram, VIC, 3620